Steps Of Decision Making Process - 1873 Words

EXECUTIVE SUMARY 1. INTRODUCTION 2. FIVE STEPS OF DECISION-MAKING PROCESS Schiffman et al. (2011, pp. 460 - 481) maintain five steps of decision-making process which are: 1. Need recognition 2. Information search 3. Evaluation of alternative 4. Purchase decision 5. Post-purchase evaluation These five steps would be applied to describe the interviewee s decision-making process: 1. Need recognition The interviewee recognized his need when his old printer started to malfunction a lot . It is time consuming to constantly fix it and replace things. He recognized it is time to get something new. He stated the printer mostly just for printing and scanning but what he wanted is a multi-functional printer. 2. Information search The interviewee did not have a specific band choice set before arriving at the office store. He comes to an office works store to see what brands they have and saw a huge package of HP printer placed right in the front of the entrance with a special deal of 30% off the retail price. When he had seen that, he wanted to have the deal. He then examined the price of the printer from other stores and do more research on the internet when he got home. The interviewee prefer searching for the type (functionality) of the printer first and then for the price when he use search engines. His references are consumer reviews on online blog sites and Amazon site, commercial Web sites as well as printer tests on PC magazine sites. The interviewee marked the relativeShow MoreRelatedThe Six Step Decision Making Process1157 Words   |  5 PagesBefore a company can make any decision on introducing a new product to the market it must undergo the six-step decision process. Many issues and profit loss can be avoided if the company undergoes the process and focus on their goal. 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